Production Features of the LEGO Company History
A variety of different production features have helped the company throughout its existence. These features have helped Lego to create some of the most loved toys on the market. These features include the development of an interlocking mechanism that is unique and the use of plastic instead other materials. These unique features have enabled the company become the top toy manufacturer in the world.
The 1960s saw the company continue to expand at a rapid pace. One significant change took place when Godtfred Kirk Christiansens’s cousin, Dagny Holm, joined the company as a modelbuilder. Dagny was an expert at creating huge-scale models and worlds which were displayed in the showroom. This was an excellent method to highlight the possibilities of LEGO bricks, and to draw interest from youngsters.
In 1971 the LEGO system began to expand by adding furniture pieces and dollhouses. The system expanded further in 1972 when it added of ship and boat sets with hulls floating. In the 1960s, the company started its international expansion by selling products in North America via a licensing agreement with Samsonite.
In the 1980s, the company continued to expand and diversify, as well as modernize. This was reflected in the establishment of an R&D department that has been working to keep the LEGO system at the top of its game in terms of innovations. The introduction of themed sets allowed users to build specific models, without having to build it on their own. This was the beginning of more intricate construction and also allowed children to gain an even more hands-on experience with the legos.